International SEO, WCAG, terminology management and cultural consulting — one coherent strategy
Five common situations where content strategy makes the difference.
Hreflang RFC 5646, localised keyword research and international link structure.
Multilingual SEO →Multilingual consistency, WCAG, cultural relevance and conversion potential mapped.
Website audit →WCAG 2.1 AA audit and compliance roadmap for EU and UK obligations.
Digital accessibility →Product name, slogan or campaign culturally validated for the target market.
Cultural consulting →TBX-compliant termbase for all languages and CAT tools.
Terminology management →Use the table below to identify the right service for your situation.
| Strategy service | When to choose | What you need | What you receive | Certification required | Recommended service | |
|---|---|---|---|---|---|---|
| Multilingual SEO | Your website needs to grow in multiple language markets — keyword research and hreflang implementation are missing | Current sitemap, target markets, languages and URL structure | Hreflang RFC 5646, localised keyword research per market — never 1-to-1 translation of keywords | No | SEO quote | |
| Website audit | You want to know how your international website performs on SEO, WCAG and cultural relevance | Website URLs, target markets, current WCAG score if available | Audit report with priorities per market, WCAG score, hreflang findings and recommendations | No | Audit quote | |
| Digital accessibility | Your website must comply with WCAG 2.1 AA for the European Accessibility Act or UK Equality Act obligations | Current website, target locales, WCAG status, deadline | WCAG audit + compliance roadmap + implementation guidance | No | WCAG quote | |
| Cultural consulting | You are launching a product, campaign or brand name in a new culture — local validation required | Campaign/name/brand positioning + target culture + goal of the validation | Cultural analysis per market with concrete recommendations and risk flags | No | Consulting quote | |
| Terminology management | Inconsistent terminology in translated documents increases correction costs and reduces quality | Existing terminology lists (if any), CAT tool, target languages | TBX-compliant termbase, compatible with Trados/memoQ, managed updates | No | Termbase quote |
Not sure which strategy service you need? Our specialists advise without obligation — response within one hour on business days.
Hreflang RFC 5646/BCP 47, localised keyword research per market and international link structure
Multilingual consistency, cultural relevance, WCAG accessibility and conversion potential audited internationally
WCAG 2.1 AA compliance for the European Accessibility Act and UK Equality Act — from audit to implementation guidance
Cultural norms, taboos and communication patterns per market — for campaigns, names and brand positioning
TBX-compliant termbase that shortens translation lead times and supports consistency across all languages
International SEO starts with local keyword data per market. A UK search term is a different keyword from its German equivalent — we research each market separately with DataForSEO and Google Search Console international data.
WCAG compliance is not a checkbox exercise. We audit the full user experience against four criteria: perceivable, operable, understandable and robust — and guide implementation until compliance is demonstrable.
A product name that means something unwanted in the target language, a campaign that violates cultural taboos or a colour palette that triggers negative associations: cultural validation upfront is the most cost-effective investment.
A TBX-compliant termbase consulted by every translator and content creator reduces revision costs, prevents errors in technical documentation and accelerates future translation projects.
No hidden costs: the factors that determine what a content strategy costs and how long it takes.
Lead time on request — depending on scope, number of markets and service mix. We confirm the exact timeline in the quote.
Request a strategy quote →AI tools help with keyword analysis, WCAG scanning and SEO technical audits. But the strategic interpretation — which markets deserve priority, how cultural nuances affect positioning, which terminology choices carry legal or technical sensitivity — requires human expertise. We combine data-driven tools with specialists who know your market.
Not anonymised case studies — but the type of assignment clients commission from us.
Software / International SEO Multilingual SEO structure for 5 new language markets — hreflang RFC 5646 implementation, localised keyword research per market, international link strategy. No 1-to-1 keyword translation.
Government / WCAG WCAG 2.1 AA audit of public authority website + compliance roadmap + implementation guidance for all accessibility criteria. Multilingual WCAG assessment for English and Welsh content.
Corporate / Terminology management Termbase build for 8 languages based on existing terminology lists — TBX format, compatible with Trados and memoQ. Quarterly maintenance for new product launches.
Certified translations for our international cases are delivered quickly and carefully. Our project manager knows our account inside out.
Send your request — response within one hour on business days.