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Tourism and hospitality translation services

Specialist translators for hotel websites, travel brochures, DMO campaigns and conferences — multilingual SEO, cultural-fit transcreation, NDA standard, response within 1 hour on working days.

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225+
languages
from Afrikaans to Zulu
10.000+
translators
Native translators with tourism experience
25.000+
projects
delivered since 2006
99%
satisfaction
20+ years of experience

Tourism documents we translate daily

Hotel website Room descriptions Travel brochures Travel guide Tour itinerary Restaurant menu Event programme Press release (DMO) Signage and wayfinding Customer service templates Loyalty programme Paid ads (Google / Meta / TikTok)
Services for your firm

Tourism & Hospitality — our most-requested services

Marketing Translation

Transcreation of DMO campaigns and hospitality marketing with cultural fit per market.

Multilingual SEO

Multilingual SEO for hotel booking platforms and destination websites.

Website Translation

Hotel website and booking-engine localisation with hreflang for 12+ languages.

Interpreting

Interpreters for international conferences, MICE events and VIP guests.

Transcription

Transcription of audio tours, podcast episodes and guest interviews.

Examples from our tourism practice

Hotel website and room descriptions in 12 languages

For a European hotel group we deliver website, room descriptions and booking funnel in 12 languages. Multilingual SEO with hreflang; cultural-fit descriptions per target market (Asian guests expect different imagery and phrasing than European); central terminology for amenity names.

Website localisation

Destination marketing campaign for DMO

For a national DMO we deliver destination storytelling in 8 languages — transcreation of campaign pages, social media and paid ads. Local storytelling aligned with the international positioning of the area; cultural-fit imagery per source market.

Transcreation

Travel brochure with DTP and cultural adaptation

For a tour operator we deliver brochures in 6 languages with full DTP. Text expansion management for German and French (15-20% longer than source); cultural adaptation of tour narratives; image caption translation sensitive to local conventions.

Transcreation

International conference + on-site interpreters

For an EU conference with 800 attendees we provide conference interpreters (simultaneous via Bosch booths) plus translation of programme, abstracts, badges and signage in 4 EU languages. On-site installation with technician; interpreters with conference experience per subject area.

Interpreting

Why organisations work with Ecrivus for tourism translation

A dedicated project manager for multi-locale tourism campaigns

One Maastricht-based project manager coordinates hotel or DMO translations across 6-12 languages at once — central terminology, consistent release planning per market.

Multilingual SEO and cultural-fit per target market

Hreflang implementation for hotel booking platforms and destination websites; cultural adaptation per target market (Asian visitors expect different imagery from European), not just literal translation.

NDA standard, GDPR-aligned process

NDA standard on every assignment; guest data, host-bio and payment flows transit through encrypted channels. GDPR-aligned data processing agreement available on request for recurring DMO accounts.

Native creative writers with destination-marketing experience

Translators working within a specific tourism niche — luxury hotels, adventure travel, MICE, heritage, culinary — with destination-marketing background and local market insight.

Since 2006

A trusted tourism and hospitality translation partner since 2006 — 20+ years specialising in destination storytelling and multilingual hotel content.

Trusted by government, legal institutions & global enterprises

HPMinistry of JusticeDSMSiemensASMLAmazonINGCalvin KleinRocheShellEuropean Court of JusticeBoschBMWPhilipsAudi
Legal SectorBASFImmigration ServicesVolkswagenDeutsche BankSolvaySAPMedtronicMaastricht UniversityDSMRabobankJohn DeereRitualsUnilever
Authorities and registers

UK tourism authorities and standards

For UK tourism and hospitality translation we work within established sector conventions: hotel classification, EU Allergen Directive 1169/2011 (still aligned post-Brexit), UK GDPR for guest data, and the positioning of national tourism bodies.

How do you translate cultural-fit for different traveller markets?
Cultural adaptation in tourism goes beyond translation. Our native translators with destination-marketing experience know the booking conventions (American market expects more than European), imagery expectations (Asian luxury expects different room visuals than European), and tone of voice per market. For DMO campaigns we often coordinate directly with local creatives.
Do you work with booking platforms like Booking, Airbnb, Expedia?
We deliver content for all common booking platforms. For Booking.com and Expedia: listing titles and descriptions, amenities mapping, review responses. For Airbnb: listing content, host bio, automated guest messages. Integration via XML/CSV export or directly via channel manager software.
How do you handle DTP for travel brochures?
Travel brochures require more than text translation — DTP is essential for image-heavy layouts. We work natively in InDesign and Figma; text expansion is precalculated (German +20%, French +15%, Italian +10%, Chinese -50%). For accents, ligatures and non-Latin scripts we use OpenType fonts.
Can you also interpret for international conferences?
Our interpreting hub delivers simultaneous interpreting for conferences (4-channel+ in Bosch or Sennheiser booths), consecutive interpreting for smaller meetings, and remote interpreting (RSI) via Interprefy / KUDO. For MICE events we often deliver a package: interpreters plus written materials plus equipment. AIIC technical standards followed.
What does a tourism translation cost?
Tourism translation overlaps with marketing translation in pricing. Indicative £0.09–£0.16 per word for brochure and website content (full human with cultural adaptation); transcreation of campaigns in the upper bracket. DTP priced separately per page. Package pricing available for recurring deliverables.
Which languages do you translate tourism content into?
We cover all relevant source markets for European and UK tourism. Our translators often work within a specific niche (luxury hotels, adventure travel, MICE, heritage, culinary). For rare languages we plan slightly more time due to specialist translator availability.
Do you also work with AI / DeepL for tourism?
AI is suited to scalable product content (hotel listings, FAQs, generic content). Our MTPE workflow combines DeepL Pro / OpenAI with human post-editing. For brochure content, DMO campaigns and storytelling we don't use unreviewed machine translation — cultural adaptation requires human creativity and market insight.
Client stories

What our clients experience

★★★★★Legal
Certified translations for our international cases are delivered quickly and carefully. Our project manager knows our account inside out.
P. Hartwell
Law firm, London
Ready to get started

Ready to get started?

Send your brief or file package — response within 1 hour on working days. We confirm the feasible deadline in the quote based on scope, language pair and DTP volume.

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